I used to be that blogger who just “Went with the flow” and whatever happened, happened. If I felt like writing, I did. If I didn’t feel like writing, I didn’t. It was as simple as that. There were no defined goals, there was no plan, nothing. And you know what? That was perfectly fine! That was the kind of blog I wanted! If you are blogging just as a creative outlet, a social outreach, or something like that, that’s totally fine! BUT if you want to have a booming, successful blog that can be read by and inspire the thousands, (or maybe even millions) you are going to realize very quickly that there is no place for blogging burnout! So what made the change for me in my blogging mindset? Well, I guess when my “casual blogging” started driving thousands and thousands of views and hundreds of loyal followers and subscribers, I began to wonder if I could someday be that blogger who actually made a successful living from blogging. (And that’s a whole other post for a different time)
When I made the switch to “business blogging” I knew that blogging burnout was something that wasn’t even going to be an option anymore! It would be bad for the blog, bad for traffic & stats, as well as bad for my readers, who are counting on regular posting schedules. Because of this…… Cue the coffee, dark chocolate, music, hours of overthinking, and an exhausted, sleep deprived brain, because QUITTING ISN’T EVEN AN OPTION….. Well, this is how posts like this are created! I know that I’m not the only blogger who has ever dealt with blogging burnout. And I also know that I’m not the only blogger who absolutely HATES it! Seriously though, who likes being stuck in a rut?! Well, definitely not me! For me, one of the largest reasons for business blogging is so that you DON’T have to work a 40 hour work week at a job that you absolutely hate. *Ahem* Which means instead, you can EASILY spend 60+ hours a week working on your blog. (And this is especially true when you are first getting things started. Please don’t ask me how I know this….. Ugh. Tears….. Literal. Tears.) When you are spending that much of your time on something and putting in a lot of hard work and effort, ha, yes, you want to make it as enjoyable as possible. Actually, no. You NEED it to be enjoyable. Otherwise, what’s the point?
1. HAVE A GOAL
I used to not have blogging goals. Which of course also meant, yes, you guessed it, not very much blogging achievement. If you don’t currently have blogging goals, I would encourage you to sit down right now and write down some good, attainable & achievable goals. If you have 20 followers, I wouldn’t suggest a goal of getting 3,000 page views in the next week……. Hate to break it to you, but there’s an extremely low chance of that happening. So when it doesn’t, and you are left looking at the list of goals that you came nowhere near meeting, well, that could get pretty discouraging! BUT, what can you do? Set realistic, achievable goals. Make some short term goals, and also make some long term goals. Figure out where you want to be next month, and figure out where you want to be a year from now. Just like in real life, your blogging is going to take time, hard work, and dedication.
(Stay tuned for an in-depth post coming *hopefully* soon about making blogging goals and then actually ACHIEVING them!) Without goals, you drift. In the running of a successful blog, drifting is the LAST thing that you want to happen! Also, just like you don’t want to set totally unachievable goals that in the end are just going to be discouraging, good and achievable goals will encourage you to keep going strong. Seeing a list of achieved goals will play a MAJOR part in preventing blogging burnout because then it is obvious that you are doing something right and succeeding, even if it’s in small ways at first!
2. Write With A Passion
You would THINK that this would be quite obvious, but sadly it’s often not! I have seen it way too often in my blogging groups/chats/and interactions with other bloggers. Maybe they started off in one niche, got a good following, but now they want to write about something entirely different. Maybe they purchased a domain name and started blogging, but realized that what they have a passion for writing about, has NOTHING to do with their domain and website. What do you do?? When it reaches this point, so many bloggers can feel totally stuck. Well, you don’t have to be! The answer to your problem is this simple: Write about things you enjoy! Whether that means changing your domain name, simply changing the theme of your posts, or starting all over from scratch, just do it! Without passionate posts about topics that you really, truly care about, your blog is most likely going to fall as flat as a pancake. And yes, pancakes are great, but comparing your blog to pancakes…… Well, you get the point. Your blog can be SO much better then that 😉
Your readers, they want to read a post with emotion. They want to read a post that they can tell you put your good time and effort into. They want to read about something you believe in. They want to read about something you are passionate about. They want to know why you do what you do. They don’t want to be reading something as boring as a school textbook. They don’t want to be reading a 70 word “post” about your neighbor’s cat. They don’t want to be reading about something that they’ve already read a million times before. I know blogging can be tough sometimes, but overall, you should be enjoying it! If keeping up with a blog feels like pulling teeth most of the time, well, blogging probably isn’t right for you. But if you know that blogging IS right for you, then be sure to spend some quality time figuring what what topics and niches you will LOVE writing about!
3. DON’T OVERDO IT
You don’t have to post everyday. You don’t even have to post twice a week. Seriously. Your readers come to your blog because they want to hear something worthwhile. If you are posting every single day, but posting 10 words (or even 300) of absolute nonsense, JUST so you have something to post….. Sorry, but that’s probably not going to end well. If you are viewing blogging as a job, you will need to keep in mind that just like a normal job, it’s not always going to be fun and exciting, BUT you still need to push yourself through the monotonous, boring, stressful times and just keep going! That being said, don’t overdo it! Running a successful blog, as well as keeping up with a successful life outside of that, is like walking on a tightrope. There HAS to be balance!
Even with turning your blog into a business, blogging shouldn’t consume e.v.e.r.y. single second of your life. If you don’t have clear, defined BREAKS from your “blogging life” it will very quickly begin to feel like that is all you’re ever doing. And that is NOT a pleasant feeling! Just like everything in life, blogging requires moderation. Blogging burnout is extremely easy if you are working 60 hours a week on your blog. Trust me. And again, don’t ask me how I know. 😉 If you totally overdo it, don’t be scared to take a blogging break for a little while. It will be so, so worth it to come back to the blogging world refreshed and passionate about your blogging again!
Preventing blogging burnout is so, so important in the running of a successful blog. Have you ever experienced it? What kept you going? For me, simply taking a small step back has always been the biggest help. When you take a step back, you have an opportunity to put everything into perspective, redefine your goals, and rekindle that passion for blogging that first got you started. Yes, business blogging is work, but it should be enjoyable work! So in review, what are the 3 important ways to prevent blogging burnout?
1. Have a goal.
2. Write with passion.
3. Don’t overdo it.
Now I want to hear from YOU! Do you have any tips for preventing or curing blogging burnout? What do you feel has helped you succeed as a blogger? Have you ever “overdone it” as a blogger and had to take a break for awhile? Let me know in the comments down below!