Wow. You probably weren’t expecting that title, were you? If you play any part in the “blogosphere” then I’m sure that you’ve heard of niches. More specifically, I’m sure you’ve heard of the importance of choosing a blogging niche. It’s a constant topic of conversation in the blogging communities. Bloggers are asking over and over again, HOW do you choose just ONE thing to write about? And after you choose that one thing, are you stuck with it for the rest of your life?
Choosing a specific niche is actually something that I’ve struggled with for quite awhile. And you know what? I finally just decided to give up. Yes, you read that right. Cynthia Zander, actually gave up on something. So why did I? Well, lets keep reading, and I’ll share a few of my reasons!
The funny thing is, when researching blogging niches, you have about a 50/50 split in the opinions……
First, you have the bloggers who will say: choose one extremely specific niche, figure out who your exact target audience is, and write for them. It doesn’t matter what your passion is, just do whatever is the best for business.
Next, you have the bloggers who don’t quite agree with that way of thinking. Saying instead: If you’re not excited and passionate about what you’re writing, who wants to read that? Plus, who in the world can manage to write 3 (or more) posts a week, about the same exact thing!?!
For the bloggers who choose one specific niche, and then force themselves to write several times a week on the same. exact. thing. does it really turn out that well? Yes, they may
If you have a post go viral, you can’t just continue recreating basically the same post over and over and over again. And even if you do, they’re not ALL going to go viral!
For example, my most popular post has been 7 Simple Ways To Control Clutter. Okay great, I should write posts about cleaning and organizing, right? Well….. My second most popular post is 5 Things No One Ever Told You About Blogging. So, I can just write about cleaning….. and blogging? Nope. My third most popular post is a recipe post for Quick & Easy Healthy Dark Chocolate Banana Muffins. And there you go. Three different posts. Three different topics. Three really popular. So which one of those popular niches am I choosing to write in? Well…. None of them! Yes, I have decided to continue writing in ALL of them. (Hey, I guess we can just call it “lifestyle” right? Oh yeah, that totally works.)
Here’s the plain & simple truth…… I’m NOT going to be one of those bloggers that focuses 100% on the business side of things. Why? Well, put simply, I don’t want to lose ME in the process. Running a business blog is great, but you shouldn’t be losing yourself in the process. If people are reading your blog, they want to hear you. Really, it’s as simple as that. Yes, they want their questions answered, they want their problems solved, but they want to hear it from YOU! If they wanted to read something as dull and lifeless as a school textbook, the can go back to college. Seriously.
At the end of the day, doing what’s best for YOU, is ultimately going to be what’s best for your blog. If your heart isn’t in your work, it’s not going to go very far. Trying to build something out of nothing is going to take a tremendous amount of work. If you aren’t motivated & passionate about what you’re doing, than that work isn’t going to be accomplished well at all!
I know that I said in a post several weeks ago that I was going to be posting blogging type posts and only 1 monthly review lifestyle post…. Well, that’s not true and I’m taking it back. I actually regret saying that. From here on out, I will write about absolutely whatever I want. If that’s going to be a problem, I apologize in advance. I refuse to be a cookie cutter business blogger that perfectly fits the mold. I started blogging because I wanted to be able to make money from a job that I enjoyed. If that means missing a few thousand viewers, and growing a little slower, that’s totally fine! It’s worth it, to be able to keep loving what I do!
Writing 3 posts a week ABOUT posts? Oh yeah, I could make it about 2 or 3 weeks before I got bored out of my mind and started hating blogging. I made the switch to business blogging because I enjoyed writing and blogging. NOT so that I could write boring posts about the same thing over and over again until I drove myself crazy.
Yes, my blog is work. Yes, I do treat it like a business. Yes, I do take it seriously. But, at the end of the day, what is my reason for running a blog? Mainly, to create a successful future life that will also be enjoyable!
What was your reason for starting a business blog? Well, I’m sure we all have different reasons, but there’s one thing that every blogger has in common….. They started a business blog with the desire for a better life, in some way, shape, or form. Maybe you just LOVE writing. Maybe you’re a college student trying to find a creative way to pay off your loans. Maybe you’re a mother who needs to provide extra income for your family, but you still want to be at home with your children, working from home in your spare moments. Maybe you simply hate the idea of working a 9-to-5 for the rest of your life and then dying. I get it, I really do!
But you know what? I realize that 30 is going to come fast. I know it will. Then 50. 70. Maybe even 90. The reason for my blogging is to create a positive impact on my future life. To help create a successful life that I’m proud of. Whether this is a long-term thing, or just something that I work at for a few years, it will still be affecting my future life in some way, shape, or form. If I was running a business blog simply for the stats and success, well than I might as well be a trash truck driver. I know that may seem a little dramatic, but I think you get my point. The point of this was to create a work that I loved. If I made the decision to make it all about business, than what’s the point? If it’s all about business, then I might as well be a lawyer!
I recently read a post that was instructing bloggers to give up their passion, and write about whatever will make them the most money and be the most popular. Well, that may be great for some people, but I refuse to do it.
Are stats really the most important thing to you? If they are, well than knock yourself out with countless posts about the same subject, repeating the same things over and over again. But if you want to write because you love writing about your thoughts and interests, following the advice to ‘throw that out the window and just write about what makes the best money’ is going to give you some major blogging burnout. And FAST.
Yes, maybe in the future I will narrow down my blogging niche, but as of right now, you can expect to keep receiving posts on a million and one different topics 🙂
So now I want to hear from YOU! Do you have a blogging niche? If so, do you find it to be a limitation, or a help? Have you struggled with choosing a specific blogging niche? I’d love to hear your thoughts on this in the comments down below!